.mooi Branding and Illustration design
.mooi is a brand of natural face creams. Mooi’s products are all plant-based and gluten-free, as they pride themselves on their commitment to delivering conscious vegan skincare. Mooi products are cruelty-free and do not contain animal-derived ingredients such as lanolin, beeswax, carmine and beyond.
I wanted to represent the brand with a “fresh” illustrated pattern that recalled an abstract nature with bright colors.