Mixed UP Drinks CO. is a brand of alcoholic beverages. They are looking to create a new look and feel for their new no-alcoholic range.
The goal was to create a minimal, modern, and playful feel for these flavors: Gin tonic, Mojito, Aperol Spritz.
Using strong colors, allows the packaging to stand out on it’s own. In this way the design will disrupts the space and helps the brand to compete for vital shelf appeal.
The four key values for this brand are:
– Better together
– Great times
– Good people
– Always share.
The * represent something “different”, and “alternative”. The asterisk will be used as a symbol to identify the no-alcoholic range of the main brand.