Den is an eco energy company who are developing a state of the art system that lets you control the heating in your home from anywhere in the world via a mobile app.
They wanted a brand that will identify them as family friendly, trustworthy and as an eco-friendly alternative to other mainstream companies. They likes icons, and simple marks that use bright gradients and subtle effects.
I’ve built a logo that incorporated some of the key concepts.
I used cool to warm gradient shades to represent warming. For the typography I chose a handmade style, which could be more friendly and convey more authenticity to the brand.