Branding and Illustration for BeYou – 100% Vegan Chocolate Bar.
Beyou is the most exciting and disruptive health bar to hit the health food market this year. Its main target audience is ‘millennial women on the move’. Think active, vibrant, fun and social.
I wanted to create a brand that will disrupt the health food market, whilst maintaining a fashionable aesthetic. Beyou has a quirky brand personality in both their identity and brand messaging.
The brand feels like a fashion item; something that young women would want to share and buy. I’ve used bright colours, expressive patterns, bold typography and clear brand messaging.